HCT – “Harmony – Emotion – Understanding”

“HARMONY”:

• In design: Products are created with a compact, refined form that fits every space and enhances aesthetics.

• In user experience: Simple, easy to install, easy to remove, and completely drill-free.

• In branding: Dutha aims for harmony between functionality and beauty, between Vietnamese values and modern living.

“EMOTION”:

• Touching the deeper needs of users: easing worries about clutter and disorganized living spaces.

• Touching emotions: creating a tidy, orderly environment that brings peace of mind.

• A sense of pride: using a product made by Vietnamese people, filled with passion and the desire to rise.

“UNDERSTANDING”:

• Understanding the fear of drilling walls and lack of time – Dutha introduced a convenient adhesive solution.

• Understanding cramped living spaces and small apartments – Dutha exists to solve those daily inconveniences.

• As a Vietnamese brand, Dutha listens, accompanies, and grows so Vietnamese people can confidently use Vietnamese products.