About

Open Letter

Dutha – a Vietnamese household plastics brand born from the pride of Vietnamese craftsmanship and the aspiration to elevate the quality of life in every living space.

Guided by the philosophy “Touching space, touching emotion,” Dutha focuses not only on functionality but also on aesthetics — offering sleek, practical, and modern products that help customers organize their homes effortlessly, without drilling or complicated installation.

We are committed to bringing Vietnamese products further — closer to consumers both domestically and internationally. On this journey, Dutha hopes to collaborate with partners who share the same vision and values, together delivering practical solutions for a modern, sustainable, and inspiring lifestyle.

Dutha sincerely invites partnership and cooperation from esteemed partners, so we may join hands to build a sustainable growth journey and elevate Vietnamese brands to the regional and global stage.

Mr. Hồng Chấn Thành

Style

Elegant – Refined, graceful, transparent, sophisticated in every detail

Material: Made from premium transparent plastic, highlighting the clean lines of the product and creating a light, elegant, airy feel.
Packaging: Products are arranged in sets (set of 2, set of 3) with minimalist, refined packaging — suitable for gifting or for attractive retail display.
Distribution channels: Positioned in the premium segment; primarily distributed through major supermarkets, shopping malls, and high-end convenience store chains.
Target customers: Consumers who appreciate aesthetics, neatness, and seek household solutions that are both functional and visually appealing for modern living spaces.

Natural – Simple, familiar, practical for every living space

Material: Made from durable PP plastic, easy to clean, giving a solid and user-friendly feel that suits traditional consumer preferences.
Packaging: Products are tagged with loose labels, optimizing packaging cost — ideal for single-item purchasing based on practical daily needs.
Distribution channels: Commonly distributed in traditional markets, mom-and-pop stores, retail points, and e-commerce platforms.
Target customers: Practical consumers who value durability, good pricing, and buy according to everyday usage without focusing too much on appearance.

Pure – Delicate in design, pure in material, meticulous in every detail

Material: High-quality transparent PS plastic with a crystal-like sheen.
Packaging: Wrapped in thick, clear plastic so customers can see the actual product clearly.
Distribution channels: Distributed in markets, e-commerce channels, supermarkets, and retail stores.
Target customers: Practical consumers who appreciate neatness, refined aesthetics, and well-crafted items for their home.

HCT

• Harmony in design: The products are crafted to be compact and refined, fitting seamlessly into any space while enhancing overall aesthetics.
• User experience: Simple, easy to install and remove, and completely drill-free.
• Brand philosophy: Dutha strives for a harmonious balance between functionality and aesthetics, between Vietnamese values and modern design.

• Touching the deeper needs of users: Helping ease worries about clutter and disorganization in the living space.
Touching emotions — creating a tidy, organized home environment.
A sense of pride in using products created by Vietnamese people with passion and ambition.

• Understanding the concerns of drilling walls and the lack of time — Dutha introduces a convenient peel-and-stick solution.
• Understanding cramped living conditions and small spaces — Dutha was created to solve those everyday inconveniences.

As a Vietnamese brand, Dutha always listens, accompanies, and strives forward so that Vietnamese people can confidently embrace Vietnamese-made products.